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Writer’s Commentary- #1

To Work for Free or Not for Free. That’s the Question!

“If you’re good at something, never do it for free.”  -The Joker

I have worked with many artists during my years of self-publishing. The list includes pencilers, inkers, letterers, voice actors, digital artists, and other writers. I also belong to a group of local comic artists of all skill levels, and The Joker’s above sentiment is oft expressed by comic artists. In the field of indie comics, many creators feel they have the next Teenage Mutant Ninja Turtles, The Crow, or The Tick that will sweep the industry by storm, but the creator (writer, publisher, or writer-publisher) lacks the start-up capital to offer a page-rate to artists, and instead, they will offer “a percentage of profits” because they believe their product will rake in the cash and the artists will benefit more than a page-rate ever could. But any artist who has been around knows that it is unlikely the comic will make a dime, leaving them having wasted their time and talent.

After I published my book Twenty-One Octobers, I set to make it into an audiobook, primarily so my aging mother could enjoy it since even large-print books are hard for her to read. Taking to heart the mantra that you get what you pay for, I began to search for a voice actor worthy of the task with a budget in mind. ACX (a division of Audible, a division of Amazon) provides digital services that include complication and distribution of an audiobook, and they also help to coordinate voice actors and publishers for either a split of profits or a straight rate per hour of finished audio. I hired an actor, and after a few months, we had a product I was sure would help recoup my investment. 

It didn’t.

I’m not going to discuss why it hasn’t made any money, but I know it’s not because the writing or the voice actor is sub-par. People haven’t found it yet, and that’s okay. I imagined audiobooks being the new California Gold Rush or bitcoin in 2009, and maybe it is, but it wasn’t for me.

“A rising tide lifts all boats.”

I have four other books with audiobook potential, but I didn’t want to risk the cash up front, knowing that they probably won’t make money. The marketing technique I gleaned from the Facebook group 20BooksTo50K is that when you have twenty books (or book-like products) online, you’ll start to crack Amazon’s algorithms and show up prominently in searches, thus making you 50,000 dollars in annual revenue. Obviously, this is not guaranteed or scientific, but people smarter than I say the theory is sound. So, I listed the four books, three a modern fantasy series, Champions of the Maelstrom, Vengeance of the Maelstrom, and Avatars of the Maelstrom, as well as sVck, an erotic comedic vampire novel I wrote with my partner under pen names. I put these books up for profit split, with the clear understanding that these books were unlikely to make a dime. When two talented voice actors enlisted, I repeated my statement that they were likely to get a 50% cut of zero dollars, and they were undeterred. 

Though both actors wanted the entire series, I split the difference, giving one book to each with the intention of uniting them for the final book. I have been told that audiobook listeners prefer the same narrator for an entire series, however, since I had two talented professionals who wanted the gig, I opted to share the (lack of) wealth. The final book is narrated by the primary character of each chapter, giving an immersive first-person perspective that allows for a richer storytelling experience. (More on this later) My plan was to give the male parts to the male actor and the female parts to the female actor.

The other reason I split the duties was a result of my experience with other artists. People, through no fault of their own, sometimes people get sick, or overwhelmed with other projects, or day jobs, or family issues, or health concerns. And sometimes, they just flake out. By dividing the responsibilities, I could have three books done in half the time while minimizing the risk of an unplanned derailment of the whole project. 

Derailment number one: Health issues with actor number one slowed down the book. Then, voice actor number two starts landing other paying projects and is booked for the next couple years, but as they are a professional, they agree to do the agreed-upon half of book 3. However, the ACX contract system does not allow for the splitting of profits among two or more actors, thus throwing a monkey wrench into my whole plan. I should have done more research before making the deals, but everything worked out. I let VA2 out of the contract (they wanted to leave, too), and VA1 agreed to read book 3. Crisis averted.

Today, we’re on the verge of releasing Champions of the Maelstrom (book 1 of the Tragic Heroes Trilogy) after already releasing Vengeance of the Maelstrom (book 2). 

I know, right?! 

This brings me to my earlier thesis: If you’re good at something, never do it for free. Remember? It was only a few paragraphs ago.

We do stuff we’re good at for free all the time. I have written for free, and I would do so again if the cause and/or market were right. If Marvel Comics asked a beginning artist to draw for free, most would leap at the chance! Many starting actors take small roles to gain experience and acting credentials. I often have sex for free. The list goes on. My point is, “Know your value, but ice your nips.” Meaning—always be working. Not everything is a stepping stone, but every step is closer to somewhere else. What does that mean? I don’t know. 

I wrote this for free.   

What do you think? Have you ever worked for free and regretted it? Or did you receive experience and “exposure” you found to be rewarding? Let me know.

Check out my publications on Amazon or wherever you buy your books.

The League of Super Groovy Crimefighters

Crusader Faith

Twenty-One Octobers: Inspired by a True Story

Champions of the Maelstrom

Vengeance of the Maelstrom

Avatars of the Maelstrom

sVck (Seaward Dracula & D. Stroker)

A day like no other

I have no memory of the most profound moment of my life.

It was September 20, 1997. I had worked a full day selling cologne at the department store called Filene’s. After work, I met up with my best friend and roommate for a movie. Titanic was the number one movie at the box office, but we were there for L.A. Confidential, a more bro-friendly experience. The movie was sold out, so we went to Wal-Mart to look for Star Wars action figures instead.

Gimme a break. We were twenty-five. 

Our hunt was unsuccessful, so we drove across the street to McDonald’s for a late bite. We never made it.

A driver of an SUV ran a red light and t-boned our tiny Hyundai. He was supposedly searching for the song My Heart Will Go On (from Titanic) on the radio and didn’t see the stop signal, which is a much better excuse for a jury than “I was on the phone.”

Jump ahead almost twenty-five years. Spoiler alert—I lived. The three-ton vehicle, traveling at 40 miles an hour almost killed me. The road to recovery was a complicated and rocky one, and I have no memory of anything from that day, while my other memories are otherwise intact. Today, I’m watching Kurt Vonnegut: Unstuck in Time, a documentary of my favorite author. Vonnegut was a prisoner of war in World War II and survived the complete destruction of the city of Dresden, bombed by Allied forces. In the documentary, one of Vonnegut’s daughters said that he didn’t show his feelings about being the only survivor of such a horrific attack but he had to have been deeply affected by it. Of course, he felt it. Slaughterhouse-Five was his most popular book and only came about when he delved into his thoughts and feelings of that monumental event. Reflections that he worked for years to get just right on the paper.

While our experiences are different, I have worked hard to avoid tackling my own “Dresden Book” as Vonnegut had described Slaughterhouse-Five before he wrote it. There is therapy in exploring trauma, and writing is an indirect connection to others who are suffering. 

I lost a lot that day. Friends. Family. Teeth. An eye.

But I gained something, too. Perspective.

So it goes.

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Confessions of a Failed Writer 5/6/22

CONFESSIONS….

Going Wide

I’ve been exclusive with Amazon since I published my first novel a few years ago. There are benefits to choosing Amazon as your only distributor, namely the ability to be part of their Kindle Unlimited (KU) program. KU allows subscribers to read any KU book for no additional charge! Writers are paid per page read. It’s a great deal for readers who are afraid to pay for an entire book that they might not like. It’s also an opportunity for publishers/authors to offer books to those timid customers. It works out to about one cent per three pages read, so the goal here is appealing to the mass market.

Amazon has a bunch of programs only available to an author who is enrolled in KU. One could interpret this from the opposite angle and say they have restrictions on those who don’t bend the knee. KU is a great program for many authors, but for me, I spent a lot of time and money to figure out that I wasn’t one of those authors.

Now, I’m “going wide” which is to say making my books available to a variety of platforms including one traditional brick and mortar retailer. One (potential) benefit to going wide is price control. Amazon has price minimums based on page length and file size, so I had to charge 4.99 each for my fantasy series, which might be a high buy-in for a skittish new reader. However, other retailers let you select your own price, damn the file size! In this case, I made my first book in the series FREE and the second is 1.99. Then, I told Amazon that someone was selling it cheaper and they matched the prices! It’s only with leverage and competition that we can have our demands met.

Will this new avenue be successful in getting my books in front of readers’ eyeballs and some money in my pocket? I don’t know, but it’s exciting! Wish me luck!  

Illegitimum non carborundum

OR

The struggle to stay positive.

I just published my seventh product, an erotic-comedy novella called sVck. It has dirty words and images and that makes it hard to promote because Amazon and Facebook have a policy against advertising “erotic” works. So getting the word out requires some grass-roots promotions and out-of-the-box thinking.

I found a few newsletters that promote “smut” to thirsty readers, so I’ll wait and see if the one I chose noticeably moves the needle. If so, I’ll reach out to other similar promotions. In the meantime, I tried to enlist friends and family to pre-order my new book with the intention of sparking Amazon’s algorithms into featuring my book on similar searches. Amazon is smart. First, it shows what other people have already bought. It’s their way of putting the most popular stuff by the front door. Sales begets sales.

Herein lies the bump in the road and the potential downer. Most of my Facebook friends don’t seem to care about my writing career. That said, there are any number of reasons why posting on one’s personal Facebook page might not reach every one (or even a significant percentage) of one’s social media friends. If you’re me, the endless cycle of pet pictures and political commentary have whittled your “followers” down to a devoted half-dozen. So, when I need to reach the masses, Facebook decides who is most likely to “like” what I am saying and doesn’t show it to anyone else. That’s what I hope has happened.

The alternative is that no one really cares that I’m a writer. I’m not one of those writers who knows his target audience and writes what they want to read. I write the things that will entertain me through the drafts, the re-writes, the edits, paying and supervising cover artists, and the eventual self-promotion, and I pray to god that someone wants to read what I’ve written.

It’s not the best business plan.

Maybe my friends and family don’t have the money to spend on my books. I get that. Times are tough and everything is more expensive, so shelling out 3 or 7 bucks for a book they aren’t going to read is a big ask. 

“We didn’t know you had a book out.” As I said, I don’t have a lot of followers, so it’s very likely that they didn’t even see my post begging them to buy my book. I took to DMing a dozen close friends I thought might react to a personal invitation. Some of them responded with screenshots of their orders or declarations that they had placed an order (or two). But what about the ones who didn’t respond?

I know some people are jealous. Not jealous like they spend all day shaking their fists and vowing revenge like some overacting soap opera character. More likely, they don’t see my efforts to be a writer as worthwhile and that writing isn’t a “real job.” I have a friend who says she wants to be a writer and envies me for the time I have to put into writing. I know because that’s what she says every time I tell her that I have a new publication. Not, “congratulations” or “I can’t wait to read it.” Just, “Must be nice…” I’ll spend another post ranting about “finding the time” to write. 

I can hear the band is playing me off, so I’ll wrap it up. I am lucky to do what I do and I know that writing isn’t a “real job.” Of course, it isn’t easy and requires no less devotion and expertise, but there is a sense of freedom being able to spend all day at home creating fantasy worlds. But it’s also scary as hell if you’re depending on those fantasy worlds to pay your mortgage.

In conclusion, appreciate the ones who support you, and cut some slack for those who haven’t yet; there are many reasons that your friends aren’t excited when you put out a new book (or record, or piece of art, or poem, or photograph, or have a baby) because maybe they’re jealous.

Or maybe they have other stuff on their mind. 

Reading is Hard. Pity the Reader.

I’m not talking about literacy, I’m talking about finding the time to read. Sure, you might be one of those people who always has a few books going at any given time, while putting even more books in your ‘to be read’ pile, and you probably don’t even own a television. No, I’m talking about the other people who have infinite forms of entertainment competing for their attention. Putting aside the hours spent sleeping, cooking, eating, cleaning et. al. we have more ways to spend the remaining minutes of our mortal existence than ever before. I don’t know about you, but I could just watch Disney + until the sun burns out.

As a writer, you need to get eyeballs on your words and keep them there. Kurt Vonnegut said, “Give the reader as much information as soon as possible. To hell with suspense!” While I don’t completely agree with him here, I know that a confused reader is one who closes the book and does not open it again. That’s the opposite of what you want.

We also have more ways to read than ever before, but the fact that anyone reads at all is amazing. But, the increase in the number formats means there are more books competing for your attention. As a self-published writer, the hardest thing you will do is to find readers. The late Mitch Hedburg had a joke about being a stand-up comedian and being asked to write a script, something related to comedy that isn’t comedy. I paraphrase, “It’s like being a great chef and being asked, ‘Well, do you farm?'” You wrote a book, which is an incredible accomplishment, but now you have to become an expert in marketing on an ever-shifting retail landscape. The three most difficult things you will do as a writer in reverse order are as follows and I quote- 

3) Write a book  2) Write your blurb. 1) Get people to read your book

I’m sometimes excited to check my daily page reads on Amazon. Often, no one read a single page or bought any hard copies. But some days when I see someone had read 500 pages of my books (or 500 people read one page each) I am excited. Something about the book kept them turning the digital pages and that’s a great thing. It means my newest marketing plan is reaching some eyeballs. Or it’s a fluke. I hope it’s not a fluke.

Back when I used to have a job, I told a coworker about this great movie. I offered to let her borrow my dvd. Every day, I would ask if she watched it. She hadn’t. Weeks went by. She said, “Are you sure I’m going to like it?” I wanted to say, “It’s a fucking movie. It’s two hours of your life! Watch it. Don’t watch it. Just give it back. I want to watch it again.” She returned it to me unwatched.

In case you’re wondering, the movie was Garden State. Her loss.

Making the decision to read a book, and then reading that book is a monumental accomplishment. I asked a friend to proofread a “finished” book and help me with plot points. While he was a book-a-day reader, he said he couldn’t get into my book. The first chapter was confusing (and thus, boring). I assured him that it picks up after that, but he never read any more of the book. He was right. The first chapter was not an attention-getter, so I changed it, but I couldn’t even force a good friend to waste any time.

That said, I plan to spend some time talking about the frustration that comes from friends and family not reading my books. I acknowledge to the universe that reading is difficult and tip my cap to anyone who spends hours alone with my words. It’s all I ever wanted.    

There’s a lot of stuff out there demanding our attention. Pity the reader and be thankful for them.

Typos- The ugly little mistakes and how to live with them

I make mistakes. Typos especially. I hate them. I feel like readers judge me on a misused or misspelled word or misplaced comma, and they do. Well, some do. But that’s okay. I just hope that when someone finds one, they don’t stop reading

I’ve found them in edited works. I hear them on the news. I see a misspelled word and I laugh, but I’m guilty too. I haven’t published a product without a typo. I had an editor for my first comic book, but somehow a misspelled word ended up in the finished product. Maybe the editor missed it. Maybe the letterer did. But it’s most likely my fault. I do so many last-minute changes to a script and I don’t sit with it long enough before I put it out into the world. I’m so anxious, and quite frankly sick of reading and rereading my words that I’m ready to be done. I click SEND and it’s off into the ether. Typos and all.

I had a job interview and I brought the first issue of my comic with me. I don’t know why. Bragging rights? Pride? It had nothing to do with the job for which I was interviewing. The boss skimmed it and said, “You spelled a word wrong.” Sure enough, I had misspelled “Losers” as “Loosers.” But I got the job despite my perceived lack of attention to detail. Maybe the boss saw the amount of work and skill that went into the production of a new work of art, but more than likely they were desperate.

I just released an audiobook and my voice actor found a couple. I was so embarrassed. I hate them because I feel like it makes me look dumb, but I still want to know so I can fix them before anyone else sees them and judges me. I’m worried they won’t read my story and be engaged by the characters and the plot, they’ll just be thinking, “Typo. Typo. Typo.”

One of my favorite words is sprezzatura- basically defined as controlled chaos as a fashion accessory. Bedhead. Untied laces. A necktie not tightened are all examples. It’s the imperfection that makes something perfect. However, sprezzatura isn’t by accident, it just looks that way.

What’s my point? I’ll try harder to avoid typos in the future, but I won’t loose my mind when I miss one.

Best Laid Plans…

Confessions…Quickie Edition

I read the book 20 Books to 100K. The premise for this (and the similarly named Facebook group) is that if you write twenty books, you’ll have enough algorithm recognition from Amazon that you’ll make, well, 100 thousand dollars. I’m not sure if that means per year or overall, but I like the idea either way.

Another premise put forth by the author Michelle Kulp is to write “Quick Reads” and put out a book of 100-pages or less per month every month. Her focus, and the focus of the other books that push the same idea seems to be based on list-based non-fiction I.e. instructional books like 23 Ways to Organize Your Life. I disregarded the non-fiction angle and ran with applying this to my current work, a sexy vampire novel. I  had also just started writing a superhero novel based on my own graphic novel that would be perfect for the fast reads category.

What an inspiration! “But won’t you sacrifice quality for quantity?” you might ask. “Great hypothetical question!” I would reply. That’s an obvious thought for anyone, but imagine this- consider making a dozen tiny meals versus the planning and execution of a single  banquet. The answer is, that both are unique and require their own difficulties, but to be able to focus on smaller portions frees the mind from the daunting task of planning, writing, editing and releasing an entire 300ish page novel. You have a faster turnaround from idea to release, and one might imagine there is a market of readers not looking to invest the time and money in reading long books. 

“But readers love trilogies and they love to sink their teeth into a, or curl up with, a thick book!” Sure. That’s true. But in this short attention span world, I can see readers who like to finish a book in a single sitting and move onto the next. At less than 100 pages, the quick read isn’t quite a short story and it’s not as big as a novella. “It’s just right,” said a little girl, settling down in a bed that’s not hers.

I was psyched as I browsed books (and sales numbers) in Amazon’s short reads category. I emailed their customer service and asked to have my graphic novel put in that category, thinking that it would be possible to promote my book at a lower price point and achieve the coveted “Best Seller” status, even for a week. The reply to my request was, “You don’t decide to be in this category. We decide to put you in the category.” Shit! And this from a company that lets obvious erotica that is not super heroic be placed in the “super hero” category by publishers seeking an easier best seller title.

Sigh.

That isn’t going to stop me. I’ll still release my short novel and start on the next one to see what happens. Hopefully I’ll be invited into the short reads category, but at least I’ll be able to get to the goal of 20 books more quickly.

I wonder what I’ll do with my 100k…

Confessions: Good Meows/Bad Meows

Confessions: Good Meows/Bad Meows

11/2/2021

After a month of work, Jake Hunsbusher and I (mostly him) finished recording the audiobook. What an experience! You would think it’s as simple as reading the words and recording, but for an emotional project with different characters of varying ages, accents, and sexes it felt like a little movie with me as the director.  I would have him rerecord a few sections with the inflections and emotions that I imagined while writing. The audio read by a true voice actor adds a layer to the story for the reader/listener, just like an artist for a comic book adds dimension the writer could never have imagined.  

That’s the good news. The negative news is that I had some difficulty with a promotional aspect of modern-day publishing. Many indie writers swear by a service called Pubby which promises to get your book reviewed for a monthly fee. The monthly fee (a year’s worth all at once is not a monthly fee, btw) is charged at the end of the ten-day trial. I put a note in my calendar to assess and cancel if needed, and off I went!

The way Pubby works (in a nutshell) is you get stars for reading and reviewing books. You can use those stars, as well as your introductory stars and stars you purchase, to get your book reviewed. As you look for ways to get stars you are offered a limited selection of books to read. I chose a few that might be of interest and went to work. I had a hard time because the books were not interesting enough to complete so I stopped until I could find books that I could read and like. Here’s comes the problem. A day or two into my trial, I had one review for each of my books I had made available. They were positive in a generic sort of way that indicated the person may or may not have read the book all the way through. They read like, “If you like science fiction with lots of action, this is the book for you.”

That’s just it. The people on this service are writers looking for reviews. They want to get their stars and move on. If you don’t read the book, at least you can should a positive review like you hope other readers will do. I went at it all wrong; I wanted to READ the books!

It reminded me of Meow Meow Beans on the show Community. If you haven’t seen it, one episode features a social media ap that allows you to rate your fellow students for arbitrary reasons and the people with the highest rankings are worth the most Beans and thus rise to become the ones with the highest social values. 

I don’t want to get reviewed that way. I want people to love or hate my work on its own merits, but I at least want them to read it. Just like I don’t like when someone gives a bad review based on the first two chapters, I don’t want a positive review if all they read was the blurb on the back of the book.

So, I cancelled. Here comes issue 2. They gave me a partial refund. I asked and they said that was all the charges they saw. I checked with my bank and they said I had been charged the whole year. I went back and forth with Pubby and they couldn’t find my charge because I had spelled my email wrong the first time I signed up. The customer service person was super snarky, saying things like, “Again, did you sign up under a different email address?” And “Does this email ring a bell…? I had spelled my email wrong on the initial signup but I was still getting correspondence and further charges, so they could have easily looked it up another way. After a frustrating experience and terrible customer service, I give Pubby ZERO Meow Meow Beans.

Side Note: While talking with my credit card company representative, I felt the need to explain that Pubby is not a porn site. She laughed and told me she doesn’t judge. Which makes me think that she thought it was indeed a porn site, Pubby. Yeah. 

I’m not sure how other indie writers do it. 

I get e-mails from Mailchimp on how to expand my mailing list. I get e-mails from my server on how to enhance traffic to my store, which reminds me I should get a store. Facebook offers me a spend 20 get 20 deal. Bookbub has some ideas on how to spend my ad dollars. So does Twitter. And Instagram. 

Should I be exclusive with Amazon or go “wide,” meaning Apple, B&N, Bookbaby, etc. If I go wide I make less of a percentage of profits and lose out on that Kindle Unlimited deal where I get paid one cent for every three pages a subscriber reads. Cha ching!   

Anyway.

I picked someone to read my book Twenty-One Octobers, a self-made voice actor Jake Hunsbusher. He requires very little direction, but it’s weird to hear such a personal story read by someone else, yet draws from me the same emotions I tapped into while writing it. 

Part of the reason I am spending time and money on making an audiobook and a large print edition, aside from the potential revenue, is so my 84-year-old mother can enjoy at least one of her son’s works. But as I hear my voice actor read the words of a character inspired by her, I wonder how she’ll take it. Often I think my mother will like a book or a television show, only to be flabbergasted by her reaction. I bought her the dvd of “Police Academy” because I remember her liking the movies when I was a kid. She didn’t understand why I got her the slapstick raunchy comedy, and my partner suggested that maybe she didn’t like the movies, but went because I did.

Huh. 

I want her to read my book; I went to a lot of effort and expense, but despite everything the book will still be “too small” or “hard to hear” or she just won’t listen to it or read it. Why not? I don’t know.

I’ll leave with this possibly unrelated excerpt from a book I just finished called Bird By Bird by Anne Lamott. She shares essays and anecdotes about her career and thoughts on being a writer. Though she is successful, she has a remarkable insight into thoughts of failing. 

No one has expressed it better than a great novelist I heard once on a talk show who said something like “You want to know the price I pay for being a writer? Okay I’ll tell you. I travel by plane a great deal. And I’m usually seated next to some huge businessman who works on files or his laptop for a while, then he notices me and asks what I do. And I say I’m a writer. Then there’s always a terrible silence. Then he says eagerly, ‘Have you written anything I might have heard of?’

And that’s the price I pay for being a writer.’    

Bird by Bird, Anne Lamott

Confessions 9/23

On the theme of reviews: It’s easy to get energy from positive reviews but it’s just as easy, if not easier, to let the bad reviews get you down. Last night, I was looking at my Goodreads author’s page and trying to utilize its resources as best as possible, it is important to make sure your info and publications are up-to-date. Goodreads is a part of Amazon so they list all my books, available and not available. For some reason, it lists my trade paperback The League of Super Groovy Crimefighters twice and both listings have a few reviews. 

Scanning. 

Scanning. 

Two one-star ratings?! No followup on what they liked and didn’t like. Just fart and get off the elevator. I’m very proud of the work I did creating, writing, and publishing a limited series. To me, one star denotes the worst of the worst which would include terrible art and god-awful writing. Say what you want about the idea and execution, the art is great. I didn’t draw it, but the artists who contributed to the cover and interior work did a fantastic job. Maybe the humor was sophomoric. Maybe he didn’t like black-and-white. Maybe he didn’t think poking fun at the themes and oddities of the 70s was very funny. Either way, one star is harsh, in my humble opinion.

I’m being sensitive, of course. The comic series never really took off the way some other Indies like TMNT or the Tick did, so I understand some just didn’t get it. That’s okay. You never know. You have to try.

I did a promotion on Bookbub for a free book giveaway for my novel Twenty-One Octobers. 100 people were selected from thousands of entrants to receive a free digital copy. I netted about ten ratings and one written review, which was nice but perhaps not “worth it” for the money I spent. It’s hard to know if the other 90 winners have read or will read the book, but as an indie writer you can only try and hope something works. Some people will read what you write and love it. Some people will read it and hate it. Some will tell you, and fewer will tell you why. That’s okay, because most people won’t read it. 

I have a friend who showed her support by buying a copy of my science fantasy book Champions of the Maelstrom. Her mother picked it up off the table and read it without knowing anything about the book. She enjoyed it despite not being a fan of the genre or even knowing me. 

You never know.